Advertising Budgeting Methods and Processes in China

G Prendergast, Douglas West, YZ Shi

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22 Citations (Scopus)

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@article{fd1811906cc94a9f8ee34bd0be401de8,

title = "Advertising Budgeting Methods and Processes in China",

author = "G Prendergast and Douglas West and YZ Shi",

year = "2006",

month = oct,

day = "1",

doi = "10.2753/JOA0091-3367350310",

language = "English",

volume = "35",

pages = "165--176",

journal = "Journal of Advertising",

publisher = "Taylor & Francis",

number = "3",

}