"Advertising and promotions budgeting and organisational culture"

Douglas West

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2008
EventICORIA (International Conference on Research in Advertising), European Advertising Academy -
Duration: 1 Jan 2008 → …

Conference

ConferenceICORIA (International Conference on Research in Advertising), European Advertising Academy
Period1/01/08 → …

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