A Web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory

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A Web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory. / Martinez-Dy, Angela; Marlow, Susan; Martin, Lee.

In: Human Relations, Vol. 70, No. 3, 01.03.2017, p. 286-311.

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@article{f80efff2cb904eef868c748ce582eb42,
title = "A Web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory",
abstract = "This article critically analyses the manner in which intersectionality and related social positionality shape digital enterprise activities. Despite popular claims of meritocratic opportunity enactment within traditional forms of entrepreneurship, ascribed social characteristics intersect to influence the realization of entrepreneurial potential. However, it is purported that the emerging field of digital entrepreneurship may act as a {\textquoteleft}great leveller{\textquoteright} owing to perceived lower barriers to entry, disembodiment of the entrepreneurial actor and the absence of visible markers of disadvantage online. Using an interpretivist approach, we analyse empirical evidence that reveals how the privileges and disadvantages arising from intersecting social positions of gender, race and class status are experienced by UK women digital entrepreneurs. This analysis challenges the notion that the internet is a neutral platform for entrepreneurship and supports our thesis that offline inequality, in the form of marked bodies, social positionality and associated resource constraints, is produced and reproduced in the online environment.",
keywords = "digital, digital enterprise, entrepreneurship, gender, internet, intersectionality, online business, online entrepreneurship, whitewashing, women",
author = "Angela Martinez-Dy and Susan Marlow and Lee Martin",
year = "2017",
month = mar,
day = "1",
doi = "10.1177/0018726716650730",
language = "English",
volume = "70",
pages = "286--311",
journal = "Human Relations",
issn = "0018-7267",
publisher = "SAGE Publications",
number = "3",

}

RIS

TY - JOUR

T1 - A Web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory

AU - Martinez-Dy, Angela

AU - Marlow, Susan

AU - Martin, Lee

PY - 2017/3/1

Y1 - 2017/3/1

N2 - This article critically analyses the manner in which intersectionality and related social positionality shape digital enterprise activities. Despite popular claims of meritocratic opportunity enactment within traditional forms of entrepreneurship, ascribed social characteristics intersect to influence the realization of entrepreneurial potential. However, it is purported that the emerging field of digital entrepreneurship may act as a ‘great leveller’ owing to perceived lower barriers to entry, disembodiment of the entrepreneurial actor and the absence of visible markers of disadvantage online. Using an interpretivist approach, we analyse empirical evidence that reveals how the privileges and disadvantages arising from intersecting social positions of gender, race and class status are experienced by UK women digital entrepreneurs. This analysis challenges the notion that the internet is a neutral platform for entrepreneurship and supports our thesis that offline inequality, in the form of marked bodies, social positionality and associated resource constraints, is produced and reproduced in the online environment.

AB - This article critically analyses the manner in which intersectionality and related social positionality shape digital enterprise activities. Despite popular claims of meritocratic opportunity enactment within traditional forms of entrepreneurship, ascribed social characteristics intersect to influence the realization of entrepreneurial potential. However, it is purported that the emerging field of digital entrepreneurship may act as a ‘great leveller’ owing to perceived lower barriers to entry, disembodiment of the entrepreneurial actor and the absence of visible markers of disadvantage online. Using an interpretivist approach, we analyse empirical evidence that reveals how the privileges and disadvantages arising from intersecting social positions of gender, race and class status are experienced by UK women digital entrepreneurs. This analysis challenges the notion that the internet is a neutral platform for entrepreneurship and supports our thesis that offline inequality, in the form of marked bodies, social positionality and associated resource constraints, is produced and reproduced in the online environment.

KW - digital

KW - digital enterprise

KW - entrepreneurship

KW - gender

KW - internet

KW - intersectionality

KW - online business

KW - online entrepreneurship

KW - whitewashing

KW - women

U2 - 10.1177/0018726716650730

DO - 10.1177/0018726716650730

M3 - Article

VL - 70

SP - 286

EP - 311

JO - Human Relations

JF - Human Relations

SN - 0018-7267

IS - 3

ER -