A visual turn for organizational ethnography: embodying the subject in video-based research

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A visual turn for organizational ethnography : embodying the subject in video-based research. / Hassard, John; Burns, Diane; Hyde, Paula; Burns, John-Paul .

In: Organization Studies, Vol. 39, No. 10, 01.10.2018, p. 1403-1424.

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Hassard, John ; Burns, Diane ; Hyde, Paula ; Burns, John-Paul . / A visual turn for organizational ethnography : embodying the subject in video-based research. In: Organization Studies. 2018 ; Vol. 39, No. 10. pp. 1403-1424.

Bibtex

@article{913ba0acd77041958889533f85df3c55,
title = "A visual turn for organizational ethnography: embodying the subject in video-based research",
abstract = "For organizational ethnography we argue that traditional philosophies of onto-epistemological realism be supplanted by interpretive and reflexive thinking to provide fresh theoretical assumptions and new methodological proposals for film- and video-based research. The argument is developed in three phases: First, to establish analytical context, we explore the historical evolution of the ethnographic organizational documentary and discuss habitual problems – methodological, philosophical and technical – that filmmakers have faced when claiming qualities of directness and objectivity in their work, that is, through the style of {\textquoteleft}film-truth{\textquoteright}. Second, to advance new conceptual logic for video-based organizational research, we supplant the objectivist and realist philosophy underpinning traditional documentary filmmaking with sociologically interpretive and reflexive arguments for undertaking ethnography in organizations, a subjective process which importantly yields greater understanding of affect and embodiment. Finally, to define new methodological opportunities, these interpretive and reflexive arguments are marshalled to underpin a strategy of participatory thinking in video-based organizational ethnography – a {\textquoteleft}withness{\textquoteright} approach facilitating a greater sense of affect and embodiment as well as polyvocal interpretation of visual data; a practice which sees filmmakers, social theorists, participants and viewers alike united in analytical space.",
keywords = "documentary, embodiment, ethnography, filmmaking, organization studies, participatory, realism, video",
author = "John Hassard and Diane Burns and Paula Hyde and John-Paul Burns",
year = "2018",
month = oct,
day = "1",
doi = "10.1177/0170840617727782",
language = "English",
volume = "39",
pages = "1403--1424",
journal = "Organization Studies",
issn = "0170-8406",
publisher = "SAGE Publications",
number = "10",

}

RIS

TY - JOUR

T1 - A visual turn for organizational ethnography

T2 - embodying the subject in video-based research

AU - Hassard, John

AU - Burns, Diane

AU - Hyde, Paula

AU - Burns, John-Paul

PY - 2018/10/1

Y1 - 2018/10/1

N2 - For organizational ethnography we argue that traditional philosophies of onto-epistemological realism be supplanted by interpretive and reflexive thinking to provide fresh theoretical assumptions and new methodological proposals for film- and video-based research. The argument is developed in three phases: First, to establish analytical context, we explore the historical evolution of the ethnographic organizational documentary and discuss habitual problems – methodological, philosophical and technical – that filmmakers have faced when claiming qualities of directness and objectivity in their work, that is, through the style of ‘film-truth’. Second, to advance new conceptual logic for video-based organizational research, we supplant the objectivist and realist philosophy underpinning traditional documentary filmmaking with sociologically interpretive and reflexive arguments for undertaking ethnography in organizations, a subjective process which importantly yields greater understanding of affect and embodiment. Finally, to define new methodological opportunities, these interpretive and reflexive arguments are marshalled to underpin a strategy of participatory thinking in video-based organizational ethnography – a ‘withness’ approach facilitating a greater sense of affect and embodiment as well as polyvocal interpretation of visual data; a practice which sees filmmakers, social theorists, participants and viewers alike united in analytical space.

AB - For organizational ethnography we argue that traditional philosophies of onto-epistemological realism be supplanted by interpretive and reflexive thinking to provide fresh theoretical assumptions and new methodological proposals for film- and video-based research. The argument is developed in three phases: First, to establish analytical context, we explore the historical evolution of the ethnographic organizational documentary and discuss habitual problems – methodological, philosophical and technical – that filmmakers have faced when claiming qualities of directness and objectivity in their work, that is, through the style of ‘film-truth’. Second, to advance new conceptual logic for video-based organizational research, we supplant the objectivist and realist philosophy underpinning traditional documentary filmmaking with sociologically interpretive and reflexive arguments for undertaking ethnography in organizations, a subjective process which importantly yields greater understanding of affect and embodiment. Finally, to define new methodological opportunities, these interpretive and reflexive arguments are marshalled to underpin a strategy of participatory thinking in video-based organizational ethnography – a ‘withness’ approach facilitating a greater sense of affect and embodiment as well as polyvocal interpretation of visual data; a practice which sees filmmakers, social theorists, participants and viewers alike united in analytical space.

KW - documentary

KW - embodiment

KW - ethnography

KW - filmmaking

KW - organization studies

KW - participatory

KW - realism

KW - video

U2 - 10.1177/0170840617727782

DO - 10.1177/0170840617727782

M3 - Article

VL - 39

SP - 1403

EP - 1424

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

IS - 10

ER -