A scale for measuring consumers’ ethical perceptions of social media research

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Standard

A scale for measuring consumers’ ethical perceptions of social media research. / Michaelidou, Nina; Moraes, Caroline; Micevski, Milena .

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science : Proceedings of the Academy of Marketing Science. ed. / M. Obal; N. Krey; C. Bushardt. 1. ed. Springer, 2016. p. 97-100 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Michaelidou, N, Moraes, C & Micevski, M 2016, A scale for measuring consumers’ ethical perceptions of social media research. in M Obal, N Krey & C Bushardt (eds), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science : Proceedings of the Academy of Marketing Science. 1 edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 97-100. https://doi.org/10.1007/978-3-319-11815-4_33

APA

Michaelidou, N., Moraes, C., & Micevski, M. (2016). A scale for measuring consumers’ ethical perceptions of social media research. In M. Obal, N. Krey, & C. Bushardt (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science : Proceedings of the Academy of Marketing Science (1 ed., pp. 97-100). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-11815-4_33

Vancouver

Michaelidou N, Moraes C, Micevski M. A scale for measuring consumers’ ethical perceptions of social media research. In Obal M, Krey N, Bushardt C, editors, Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science : Proceedings of the Academy of Marketing Science. 1 ed. Springer. 2016. p. 97-100. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). https://doi.org/10.1007/978-3-319-11815-4_33

Author

Michaelidou, Nina ; Moraes, Caroline ; Micevski, Milena . / A scale for measuring consumers’ ethical perceptions of social media research. Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science : Proceedings of the Academy of Marketing Science. editor / M. Obal ; N. Krey ; C. Bushardt. 1. ed. Springer, 2016. pp. 97-100 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Bibtex

@inproceedings{c34d8c482ede47558994ea21f5f46b03,
title = "A scale for measuring consumers{\textquoteright} ethical perceptions of social media research",
abstract = "Social media have become increasingly seductive as means to collect consumer data without necessarily making consumers fully aware of such data collection practices (Pettit 2011; Poynter 2011). This can raise ethical concerns. Online qualitative methodologies that rely on observations through social media have become increasingly popular among marketing academics (Braunsberger and Buckler 2011; Cova and Pace 2006; Kozinets 2002, 2006, 2009, 2010). But so have various online quantitative data collection methods that use tracking technologies such as cookies (Palmer 2005), and other forms of marketing dataveillance (Ashworth and Free 2006). Despite current academic and practitioner-led debates regarding the morality of online research, to date scant research has been published on consumers{\textquoteright} ethical perceptions regarding how they are currently researched on social media, which is a knowledge gap this research seeks to address. To this end, our research attempts to develop a quantitative instrument that captures consumers{\textquoteright} ethical perceptions of social media research. The following sections present the background, methodology, analysis performed and results.",
keywords = "Social Media, Scale Development, Ethics, Consumer Behavior",
author = "Nina Michaelidou and Caroline Moraes and Milena Micevski",
note = "Michaelidou N., Moraes C., Micevski M. (2016) “A Scale for Measuring Consumers{\textquoteright} Ethical Perceptions of Social Media Research.” In: Obal M., Krey N., Bushardt C. (eds) Let{\textquoteright}s Get Engaged! Crossing the Threshold of Marketing{\textquoteright}s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pp 97-100.",
year = "2016",
month = jan,
day = "1",
doi = "10.1007/978-3-319-11815-4_33",
language = "English",
isbn = "978-3-319-11814-7",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
pages = "97--100",
editor = "M. Obal and N. Krey and C. Bushardt",
booktitle = "Let{\textquoteright}s Get Engaged! Crossing the Threshold of Marketing{\textquoteright}s Engagement Era. Developments in Marketing Science",
edition = "1",

}

RIS

TY - GEN

T1 - A scale for measuring consumers’ ethical perceptions of social media research

AU - Michaelidou, Nina

AU - Moraes, Caroline

AU - Micevski, Milena

N1 - Michaelidou N., Moraes C., Micevski M. (2016) “A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research.” In: Obal M., Krey N., Bushardt C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pp 97-100.

PY - 2016/1/1

Y1 - 2016/1/1

N2 - Social media have become increasingly seductive as means to collect consumer data without necessarily making consumers fully aware of such data collection practices (Pettit 2011; Poynter 2011). This can raise ethical concerns. Online qualitative methodologies that rely on observations through social media have become increasingly popular among marketing academics (Braunsberger and Buckler 2011; Cova and Pace 2006; Kozinets 2002, 2006, 2009, 2010). But so have various online quantitative data collection methods that use tracking technologies such as cookies (Palmer 2005), and other forms of marketing dataveillance (Ashworth and Free 2006). Despite current academic and practitioner-led debates regarding the morality of online research, to date scant research has been published on consumers’ ethical perceptions regarding how they are currently researched on social media, which is a knowledge gap this research seeks to address. To this end, our research attempts to develop a quantitative instrument that captures consumers’ ethical perceptions of social media research. The following sections present the background, methodology, analysis performed and results.

AB - Social media have become increasingly seductive as means to collect consumer data without necessarily making consumers fully aware of such data collection practices (Pettit 2011; Poynter 2011). This can raise ethical concerns. Online qualitative methodologies that rely on observations through social media have become increasingly popular among marketing academics (Braunsberger and Buckler 2011; Cova and Pace 2006; Kozinets 2002, 2006, 2009, 2010). But so have various online quantitative data collection methods that use tracking technologies such as cookies (Palmer 2005), and other forms of marketing dataveillance (Ashworth and Free 2006). Despite current academic and practitioner-led debates regarding the morality of online research, to date scant research has been published on consumers’ ethical perceptions regarding how they are currently researched on social media, which is a knowledge gap this research seeks to address. To this end, our research attempts to develop a quantitative instrument that captures consumers’ ethical perceptions of social media research. The following sections present the background, methodology, analysis performed and results.

KW - Social Media

KW - Scale Development

KW - Ethics

KW - Consumer Behavior

U2 - 10.1007/978-3-319-11815-4_33

DO - 10.1007/978-3-319-11815-4_33

M3 - Conference contribution

SN - 978-3-319-11814-7

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 97

EP - 100

BT - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science

A2 - Obal, M.

A2 - Krey, N.

A2 - Bushardt, C.

PB - Springer

ER -