A Model of Antecedents and Consequences of Consumer Based Brand Equity Online

George Christodoulides, Leslie de Chernatony

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2010
Event	6th Thought Leaders International Conference in Brand Management - Duration: 1 Jan 2010 → …

Conference	6th Thought Leaders International Conference in Brand Management
Period	1/01/10 → …

Cite this

@conference{cdede7f509554234a4da9a71b0379db9,

title = "A Model of Antecedents and Consequences of Consumer Based Brand Equity Online",

author = "George Christodoulides and {de Chernatony}, Leslie",

year = "2010",

month = jan,

day = "1",

language = "English",

note = "6th Thought Leaders International Conference in Brand Management ; Conference date: 01-01-2010",

}