A framework for generating brand value in B2B markets: The contributing role of functional and emotional components

Sheena Leek, George Christodoulides

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	106-114
Journal	Industrial Marketing Management
Volume	414
Issue number	1
Publication status	Published - 2012

Cite this

@article{776520e21a334276a5977d996d511f8a,

title = "A framework for generating brand value in B2B markets: The contributing role of functional and emotional components",

author = "Sheena Leek and George Christodoulides",

year = "2012",

language = "English",

volume = "414",

pages = "106--114",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "1",

}