"A backward glance of who and what marketing scholars have been researching, 1977-2002"
Research output: Contribution to conference (unpublished) › Paper
Authors
Details
| Original language | English |
|---|---|
| Pages | 334-338 |
| Number of pages | 5 |
| Publication status | Published - 1 Jan 2008 |
| Event | 2007 AMS Annual Conference - Coral Gables, United States Duration: 23 May 2007 → 26 May 2007 |
Conference
| Conference | 2007 AMS Annual Conference |
|---|---|
| Country | United States |
| City | Coral Gables |
| Period | 23/05/07 → 26/05/07 |