"A backward glance of who and what marketing scholars have been researching, 1977-2002"

Research output: Contribution to conference (unpublished)Paper

Authors

Details

Original languageEnglish
Pages334-338
Number of pages5
Publication statusPublished - 1 Jan 2008
Event2007 AMS Annual Conference - Coral Gables, United States
Duration: 23 May 200726 May 2007

Conference

Conference2007 AMS Annual Conference
CountryUnited States
CityCoral Gables
Period23/05/0726/05/07