Lump Sum Award
Prize: Prize (including medals and awards)
Pro Vice Chancellor (Research & Innovation) Prof. Parveen Yaqoob, University of Reading: “This award is in recognition Dr Pfrang’s recent publication in Nature Commun as lead author together with his PR work leading to appearances on TV (BBC ONE and Global News Canada), radio (BBC World Service Marketplace Morning Report broadcast to 10 million listeners in the US on Thanksgiving, KCBS San Francisco, BBC Radio Scotland, BBC Radio Berkshire), in newspapers (Sunday Times, Telegraph, Waitrose Weekend) and on many news sites (e.g. interviews with BBC’s Science Correspondent Matt McGrath and CNN’s Holly Yan). The work was also highlighted by a press release at Reading and as Science Highlights at Diamond Light Source and MAX-lab in Sweden. Its Altmetric score of 350 (on 3rd December 2017) is top for Chemistry & Chemical Analysis Facility and top 4 in the School of Chemistry, Food and Pharmacy. This is an outstanding achievement of a one-off nature which is worthy of particular note."