Nicki Newman

Nicola Newman


•            Postgraduate Certificate in Learning and Teaching, University of Sheffield, 2014

•            PhD in Marketing, University of Sheffield, 2011

•            MBA (Finance), University of Sheffield, 2002

•            BSc (Hons) in Accountancy with Law, University of East Anglia, 2002

•            Senior Fellow of the Higher Education Academy


Dr Nicki Newman is a Reader in Business Education and the Director of Taught Postgraduate Programmes.

Before joining Birmingham Business School in 2018, Nicki worked at Sheffield University Management School (2003 – 2018) initially as a part time tutor whilst completing her PhD and later as a University and Senior University Teacher in Marketing. She has held the roles of Undergraduate Director for Teaching Quality and Enhancement and the Divisional Director for Teaching Quality (Marketing, International Business, Entrepreneurship and Strategy Division).

In addition to the University of Sheffield, Nicki has taught at Hallam University, Sheffield University International College and Oxford School of Marketing. She has taught a range of marketing subjects including introduction to marketing, integrated marketing communications, marketing channels and international marketing on undergraduate, postgraduate and professional programmes. 

Nicki has researched in the area of food marketing to children for her PhD and more recently her research has focused on how technology can be used to improve the student learning experience. She has worked on projects with Pearson piloting their MyMarketing Experience simulation game and REVEL (an interactive e-book). She has delivered workshops and conference presentations on electronic marketing and feedback, using simulations in teaching and the use of flipped teaching.

Nicki is currently studying for a MEd in Higher Education. 

Research interests

Research interests (Pedagogical)

The use of technology to improve the student learning experience:

  • Flipped teaching

  • Integration of simulation games

  • Electronic submission, marking and feedback

    How do placement years impact on students’ final year performance and future employment

Research interests (marketing)

  • Marketing to children

  • Food marketing

Education/Academic qualification

  • Doctor of Philosophy, Sheffield University

    The Marketing of Food to Children: Moving the Debate Beyond Television Advertising

    1 Oct 2003 - 10 Jan 2011
  • Master of Business Administration, Sheffield University

    MBA (Finance)

    18 Sep 2002 - 5 Sep 2003
  • Bachelor of Science, University of East Anglia

    BSc Accountancy with Law

    18 Sep 1999 - 18 Jun 2002

Professional Qualifications

  • PG Certificate in Learning and Teaching, PG Cert L&T

    1 Apr 2012 - 1 Apr 2014