Research output per year
Research output per year
Search results
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2022
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, M., Hassan, L. & Shiu, E., 18 Mar 2022, (E-pub ahead of print) In: European Journal of Marketing. 56, 3, p. 817-839Research output: Contribution to journal › Article › peer-review
Open AccessFile47 Downloads (Pure) -
2021
The usefulness of the social identity approach to social marketing
McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2020
Solving dissociative group effects using construal level theory
McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)385 Downloads (Pure) -
2019
Relieving the regret for maximizers: the role of construal level across comparable and non-comparable choice sets
Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)76 Downloads (Pure) -
2017
The influence of social identity on value perceptions and intention
McGowan, M., Shiu, E. & Hassan, L., May 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253 12 p.Research output: Contribution to journal › Article › peer-review
Open Access8 Citations (Scopus)