David Houghton

ORCID: 0000-0003-2324-8052

Willingness to take PhD students

Yes

PhD projects

Dr Houghton has general research and supervision interests based in psychology, technology, or a combination of the two, as well as the following:

Social Marketing
Interpersonal relationships
Privacy
Communications
Information Systems
Psychology
Quantitative and Qualitative research methods

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Most downloaded publications

Union use of social media: a study of the University and College Union on Twitter
Andy Hodder & David Houghton, 9 Dec 2015, In: New Technology, Work and Employment. 30, 3, p. 173-189

Research output: Contribution to journal › Article › peer-review

278 downloads
Revisiting the task media fit model in the era of Web 2.0: Twitter use and interaction in the healthcare sector
Sheena Leek, Louise Canning & David Houghton, Apr 2016, In: Industrial Marketing Management. 54, p. 25-32 8 p.

Research output: Contribution to journal › Article › peer-review

233 downloads
'What if My Mum Sees It?’: Examination of visible brand interaction in the presence of a wider network
David Houghton & , 6 Mar 2017, In: Information Technology & People. 30, 1, p. 210-226

Research output: Contribution to journal › Article › peer-review

193 downloads
Who needs social networking? An empirical enquiry into the capability of Facebook to meet human needs and satisfaction with life
David Houghton, Andrew Pressey & Doga Istanbulluoglu, 27 Sep 2019, In: Computers in Human Behavior. 104, 106153.

Research output: Contribution to journal › Article › peer-review

178 downloads
Smile(y) – and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
David Houghton, , Lloyd Harris & , 8 Apr 2019, (E-pub ahead of print) In: Studies in Higher Education.

Research output: Contribution to journal › Article › peer-review

129 downloads

Recent publications

Understanding trade union usage of social media: a case study of the Public and Commercial Services union on Facebook and Twitter
David Houghton & Andy Hodder, 23 Jun 2021, (Accepted/In press) In: New Technology, Work and Employment.

Research output: Contribution to journal › Article › peer-review

Got a spark with brook? Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres
Samantha Ford, Jeannette Littlemore & David Houghton, 3 Apr 2021, (Accepted/In press) Metaphor and Symbol.

Research output: Contribution to specialist publication › Article

Unions, social media and young workers - evidence from the UK
Andy Hodder & David Houghton, 14 Nov 2019, (E-pub ahead of print) In: New Technology, Work and Employment.

Research output: Contribution to journal › Article › peer-review

View all (23)

Recent Activities

Academy of Marketing Conference

David Houghton (Participant)

6 Jul 2015 → 9 Jul 2015

Activity: Participating in or organising an event › Attending an external conference

View all (1)

Recent Prizes

Birmingham Post Business Partnership of the Year

Jeannette Littlemore (Recipient) & David Houghton (Recipient), 2018

Prize: Prize (including medals and awards)

View all (1)