Ayoub Bouguettaya

I primarily study social psychology and its application to other fields, especially health (and public health). My main research interest is how we can apply social identity theory to ills in society, but will also investigate the ills themselves to understand how they are seen from other perspectives (e.g., legal, medical, etc).

My areas of interest:

• Social identity and its effects in pure psychology (prejduice, poltics)
• Social identity and psychopathology (disordered eating, conspiracies)
• Public health: why people and governments do not listen to public health messaging, and failures of communication between stakeholders
• Incentives: behavioural economics from a social psychological perspective