Aleksandrina Atanasova

Publications

  1. 2021
  2. Published

    Re-examining utopia in contemporary consumption: conceptualization and implications for marketing

    Aleksandrina Atanasova, Jun 2021, In: AMS Review. 11, 1-2, p. 23–39 17 p.

    Research output: Contribution to journalArticlepeer-review

  3. Published

    The broadening boundaries of materialism

    Aleksandrina Atanasova & , 27 May 2021, In: Marketing Theory. 2021, p. 1-20

    Research output: Contribution to journalArticlepeer-review