Marketing Theory, 1470-5931

Journal

Publications

  1. 2018
  2. Published

    Dispossessing vulnerable consumers: derealization, desubjectification, and violence

    Rohit Varman, 1 Sep 2018, In: Marketing Theory. 18, 3, p. 307-326 20 p.

    Research output: Contribution to journalArticlepeer-review

  3. E-pub ahead of print

    Managing advertising agency client partnerships for value co-creation: characteristics, categories, and challenges

    Michael Saren, 3 Jul 2018, (E-pub ahead of print) In: Marketing Theory. 18 p.

    Research output: Contribution to journalArticlepeer-review

  4. 2015
  5. Published

    ‘Buy buy Miss American Pie’: The day the consumer died

    Michael Saren, 1 Dec 2015, In: Marketing Theory. 15, 4, p. 565-569 5 p.

    Research output: Contribution to journalArticlepeer-review

  6. 2014
  7. Published

    The brand personality of rocks: A critical evaluation of a brand personality scale

    Sarah Forbes, 1 Dec 2014, In: Marketing Theory. 14, 4, p. 451-475

    Research output: Contribution to journalArticlepeer-review

  8. Published

    'Gimme shelter': Experiencing pleasurable escape through the musicalisation of running

    Finola Kerrigan, 1 Jun 2014, In: Marketing Theory. 14, 2, p. 147-166

    Research output: Contribution to journalArticlepeer-review

  9. 2011
  10. Published

    framework for sustainable marketing

    Marylyn Carrigan, 1 Jan 2011, In: Marketing Theory. 11, 2, p. 143-163 21 p.

    Research output: Contribution to journalArticle

  11. 2009
  12. Published

    Branding in the post-internet era

    George Christodoulides, 1 Mar 2009, In: Marketing Theory. 9, 1, p. 141-144 4 p.

    Research output: Contribution to journalArticle

  13. Published

    Towards new conceptualizations of branding: theories of the middle range

    Leslie de Chernatony, 1 Mar 2009, In: Marketing Theory. 9, 1, p. 95-100 6 p.

    Research output: Contribution to journalArticle

  14. Published

    Towards the holy grail of defining 'brand'

    Leslie de Chernatony, 1 Mar 2009, In: Marketing Theory. 9, 1, p. 101-105 5 p.

    Research output: Contribution to journalArticle

  15. 2008
  16. Published

    Weaving a web: Subaltern consumers, rising consumer culture, and television

    Rohit Varman, 1 Jan 2008, In: Marketing Theory. 8, 3, p. 227-252 26 p.

    Research output: Contribution to journalArticlepeer-review

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