Journal of Macromarketing, ‎0276-1467

Journal

Publications

  1. Article › Research › Peer-reviewed
  2. Published

    Vagabonds at the margins: acculturation, subalterns, and competing worth

    Rohit Varman, 1 Mar 2019, In: Journal of Macromarketing. 39, 1, p. 37-52 16 p.

    Research output: Contribution to journalArticlepeer-review

  3. Editorial › Research › Peer-reviewed
  4. Published

    Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013

    Rohit Varman, 1 Sep 2011, In: Journal of Macromarketing. 31, 3, 1 p.

    Research output: Contribution to journalEditorialpeer-review