Journal of Consumer Research, 0093-5301

Journal

Publications

  1. 2019
  2. Published

    License to assemble: theorizing brand longevity

    Finola Kerrigan, Aug 2019, In: Journal of Consumer Research. 46, 2, p. 330–350 21 p.

    Research output: Contribution to journalArticlepeer-review

  3. 2015
  4. Published

    Status, Caste, and Market in a Changing Indian Village

    Rohit Varman, Oct 2015, In: Journal of Consumer Research. 42, 3, p. 472-4989 27 p.

    Research output: Contribution to journalArticlepeer-review

  5. 2009
  6. Published

    Nationalism and ideology in an anticonsumption movement

    Rohit Varman, 1 Dec 2009, In: Journal of Consumer Research. 36, 4, p. 686-700 15 p.

    Research output: Contribution to journalArticlepeer-review