Journal of Consumer Marketing, 0736-3761

Journal

Publications

  1. 2006
  2. Published

    'I'll always be in debt': Irish and UK Student Behaviour in a Credit led Environment

    Isabelle Szmigin, 1 Jan 2006, In: Journal of Consumer Marketing. 23, 6, p. 335-343 9 p.

    Research output: Contribution to journalArticle

  3. 2004
  4. Published
  5. Published

    The effect of brand extension strategies upon brand image

    Leslie de Chernatony, 1 Jan 2004, In: Journal of Consumer Marketing. 21, 1, p. 39-50 12 p.

    Research output: Contribution to journalArticle

  6. 2001
  7. Published

    The myth of the ethical consumer - do ethics consumer - do ethics matter in purchase behaviour?

    Marylyn Carrigan, 1 Jan 2001, In: Journal of Consumer Marketing. 18, 7, p. 560-578 19 p.

    Research output: Contribution to journalArticle