Journal of Advertising, ‎0091-3367

Journal

Publications

  1. 2017
  2. E-pub ahead of print

    Navigating the complexities of grounded theory research in advertising

    Christina Goulding, 8 Feb 2017, (E-pub ahead of print) In: Journal of Advertising. 46, 1, p. 61-70

    Research output: Contribution to journalArticlepeer-review

  3. 2008
  4. Published

    Practitioner and Customer Views of Advertising Creativity Same Concept, Different Meaning?

    Douglas West, & , 1 Jan 2008, In: Journal of Advertising. 37, 4, p. 35-45 11 p.

    Research output: Contribution to journalArticle

  5. Published

    Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning

    Michael Czinkota, & , 1 Jan 2008, In: Journal of Advertising. 37, 4, p. 37-47 11 p.

    Research output: Contribution to journalArticle

  6. 2006
  7. Published

    Advertising Budgeting Methods and Processes in China

    Douglas West & , 1 Oct 2006, In: Journal of Advertising. 35, 3, p. 165-176 12 p.

    Research output: Contribution to journalArticle

  8. 2001
  9. Published

    Advertising Agency Philosophies and Employee Risk Taking

    Douglas West & , 1 Jan 2001, In: Journal of Advertising. 30, 1, p. 77-91 15 p.

    Research output: Contribution to journalArticle

  10. Published

    Organizational Buying and Advertising Agency-Client Relationships in China

    Douglas West, 1 Jan 2001, In: Journal of Advertising. 30, 2, p. 61-71 11 p.

    Research output: Contribution to journalArticle