Industrial Marketing Management, ‎0019-8501

Journal

Publications

  1. Published

    From strategy to tactics Building, implementing, and managing brand equity in business markets

    Adam Lindgreen, & , 1 Nov 2010, In: Industrial Marketing Management. 39, 8, p. 1223-1225 3 p.

    Research output: Contribution to journalArticle

  2. E-pub ahead of print

    How to apply the event study methodology using STATA: an overview and a step-by-step guide for authors

    Rizwan Ahmed & , 22 Mar 2021, (E-pub ahead of print) In: Industrial Marketing Management. 2021, 00, p. 1-12

    Research output: Contribution to journalEditorialpeer-review

  3. Published
  4. Published
  5. Published

    Network pictures: Building an Holistic Representation of a Dyadic Business-to-Business Relationship

    Sheena Leek & , 1 Aug 2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to journalArticle

  6. Published

    Partnerships: The role that power plays in shaping collaborative buyer–supplier exchanges

    Daniel Chicksand, Jul 2015, In: Industrial Marketing Management. 48, p. 121-139 19 p.

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Power in distribution channels - Supplier assortment strategy for balancing power

    Daniel Chicksand, Apr 2016, In: Industrial Marketing Management. 54, p. 176-187

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Reciprocal value propositions in practice: Constraints in digital markets

    Mark Palmer, 1 Jan 2012, In: Industrial Marketing Management. 41, 1, p. 197-206 10 p.

    Research output: Contribution to journalArticle

  9. Published
  10. Published

    Sales and Marketing Resistance to Key Account Management Implementation: An Ethnographic Investigation

    Andrew Pressey, & , Oct 2014, In: Industrial Marketing Management. 43, 7, p. 1157-1171

    Research output: Contribution to journalArticlepeer-review