Industrial Marketing Management, ‎0019-8501

Journal

Publications

  1. Published

    Network pictures: Building an Holistic Representation of a Dyadic Business-to-Business Relationship

    Sheena Leek & , 1 Aug 2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to journalArticle

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    From strategy to tactics Building, implementing, and managing brand equity in business markets

    Adam Lindgreen, & , 1 Nov 2010, In: Industrial Marketing Management. 39, 8, p. 1223-1225 3 p.

    Research output: Contribution to journalArticle

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