Industrial Marketing Management, 0019-8501
Journal
Publications
- Article › Research › Not peer-reviewed
- Published
A Comparison of Manufacturers and Financial Services Suppliers' and Buyers' Use of Relationship Management Methods
Sheena Leek, Peter Turnbull, 1 Jan 2004, In: Industrial Marketing Management. 33, 3, p. 241-249 9 p.Research output: Contribution to journal › Article
- Published
A framework of brand value in B2B markets: The contributing role of functional and emotional components
George Christodoulides, 1 Jan 2012, In: Industrial Marketing Management. 41, 1, p. 106-114 9 p.Research output: Contribution to journal › Article
- Published
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context
Sheena Leek & George Christodoulides, 1 Aug 2011, In: Industrial Marketing Management. 40, 6, p. 830-837 8 p.Research output: Contribution to journal › Article
- Published
B2B service brand identity: Scale development and validation
Leslie de Chernatony & George Christodoulides, 1 Oct 2011, In: Industrial Marketing Management. 40, 7, p. 1063-1071 9 p.Research output: Contribution to journal › Article
- Published
Brands: Just for consumers? Introduction to the special issue on B2B branding
Sheena Leek & George Christodoulides, 1 Oct 2011, In: Industrial Marketing Management. 40, 7, p. 1060-1062 3 p.Research output: Contribution to journal › Article
- Published
Classifying Relationships Across Cultures as Successful and Problematic: Theoretical Perspectives and Managerial Implications
Sheena Leek, Peter Turnbull, 1 Oct 2006, In: Industrial Marketing Management. 35, 7, p. 892-900 9 p.Research output: Contribution to journal › Article
- Published
Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time
Sheena Leek, 1 Feb 2012, In: Industrial Marketing Management. 41, 2, p. 319-332 14 p.Research output: Contribution to journal › Article
- Published
From strategy to tactics Building, implementing, and managing brand equity in business markets
Adam Lindgreen, 1 Nov 2010, In: Industrial Marketing Management. 39, 8, p. 1223-1225 3 p.Research output: Contribution to journal › Article
- Published
Network pictures: Building an Holistic Representation of a Dyadic Business-to-Business Relationship
Sheena Leek, 1 Aug 2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.Research output: Contribution to journal › Article
- Published
Reciprocal value propositions in practice: Constraints in digital markets
Mark Palmer, 1 Jan 2012, In: Industrial Marketing Management. 41, 1, p. 197-206 10 p.Research output: Contribution to journal › Article