Industrial Marketing Management, 0019-8501

Journal

Publications

  1. Article › Research › Not peer-reviewed
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    B2B service brand identity: Scale development and validation

    Leslie de Chernatony & George Christodoulides, 1 Oct 2011, In: Industrial Marketing Management. 40, 7, p. 1063-1071 9 p.

    Research output: Contribution to journalArticle

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    Brands: Just for consumers? Introduction to the special issue on B2B branding

    Sheena Leek & George Christodoulides, 1 Oct 2011, In: Industrial Marketing Management. 40, 7, p. 1060-1062 3 p.

    Research output: Contribution to journalArticle

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    From strategy to tactics Building, implementing, and managing brand equity in business markets

    Adam Lindgreen, 1 Nov 2010, In: Industrial Marketing Management. 39, 8, p. 1223-1225 3 p.

    Research output: Contribution to journalArticle

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    Reciprocal value propositions in practice: Constraints in digital markets

    Mark Palmer, 1 Jan 2012, In: Industrial Marketing Management. 41, 1, p. 197-206 10 p.

    Research output: Contribution to journalArticle

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