| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2001 |
Working Paper: Factors influencing successful brand extensions
L Hem, Leslie de Chernatony, N Iversen
Research output: Working paper/Preprint › Working paper
L Hem, Leslie de Chernatony, N Iversen
Research output: Working paper/Preprint › Working paper
| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2001 |