Winning votes and influencing people: campaigning in Central and Eastern Europe

Research output: Contribution to journalArticlepeer-review


Using comparative data, we find that direct contact with voters is lower in CEE than elsewhere, although there are stark differences between CEE countries. Leafleting was the main form of contact, but the use of social media was higher in CEE than in Western Europe. Perennial parties are the most likely to contact citizens using personalised modes while the “accepted truth” that new entrants are more likely to use social media does not hold up. Our study shows the importance of direct contact on turnout which has significant ramifications for addressing the level of voter engagement in CEE countries.
Original languageEnglish
JournalEast European Politics
Early online date1 Jun 2020
Publication statusE-pub ahead of print - 1 Jun 2020


  • Campaigning
  • personalisation
  • political parties
  • social media
  • turnout

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Development
  • Political Science and International Relations


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