Why are all financial services brands not great?

Leslie de Chernatony, Susan Cottam

Research output: Contribution to journal › Article

23 Citations (Scopus)

Original language	English
Pages (from-to)	88-97
Number of pages	10
Journal	Journal of Product and Brand Management
Volume	15
Issue number	2
DOIs	https://doi.org/10.1108/10610420610658929
Publication status	Published - 1 Jan 2006

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@article{7caeac2e2ca14325af30abb5addb7549,

title = "Why are all financial services brands not great?",

author = "{de Chernatony}, Leslie and Susan Cottam",

year = "2006",

month = jan,

day = "1",

doi = "10.1108/10610420610658929",

language = "English",

volume = "15",

pages = "88--97",

journal = "Journal of Product and Brand Management",

publisher = "Emerald",

number = "2",

}