Where Marketing Matters: Theorising its role in the Consumption Environment

Deirdre O'Loughlin, Isabelle Szmigin

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2007
    Event36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World - Iceland
    Duration: 1 Jan 2007 → …

    Conference

    Conference36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World
    CityIceland
    Period1/01/07 → …

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