What Makes a Management Buzzword Buzz?

Research output: Contribution to journalArticlepeer-review

Abstract

Would organizations function better if managers did not use buzzwords? This paper traces a history of buzzwords and highlights three ways they help managers. First, managers use buzzwords to claim authority. Second, managers use buzzwords to facilitate action. Third, managers use buzzwords to displace responsibility for hard decisions. The paper concludes that there are benefits to using buzzwords and managers should be conscious of them.
Original languageEnglish
Pages (from-to)33-43
JournalOrganization Studies
Volume34
Issue number1
DOIs
Publication statusPublished - 11 Jan 2013

Keywords

  • buzzwords
  • fads and fashion
  • management communication
  • management education
  • organizational discourse

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