Abstract
Would organizations function better if managers did not use buzzwords? This paper traces a history of buzzwords and highlights three ways they help managers. First, managers use buzzwords to claim authority. Second, managers use buzzwords to facilitate action. Third, managers use buzzwords to displace responsibility for hard decisions. The paper concludes that there are benefits to using buzzwords and managers should be conscious of them.
Original language | English |
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Pages (from-to) | 33-43 |
Journal | Organization Studies |
Volume | 34 |
Issue number | 1 |
DOIs | |
Publication status | Published - 11 Jan 2013 |
Keywords
- buzzwords
- fads and fashion
- management communication
- management education
- organizational discourse