'We Are All Customers Now': Rhetorical Strategy and Ideological Control in Marketing Management Texts

Christopher Hackley

Research output: Contribution to journal › Article

86 Citations (Scopus)

Original language	English
Pages (from-to)	1325-1352
Number of pages	28
Journal	Journal of Management Studies
Volume	40
Issue number	5
DOIs	https://doi.org/10.1111/1467-6486.00382
Publication status	Published - 1 Jul 2003

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