Original language | English |
---|---|
Pages (from-to) | 903-912 |
Number of pages | 10 |
Journal | Journal of Marketing Management |
Volume | 34 |
Issue number | 11-12 |
DOIs | |
Publication status | Published - 24 Jul 2018 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Pages (from-to) | 903-912 |
Number of pages | 10 |
Journal | Journal of Marketing Management |
Volume | 34 |
Issue number | 11-12 |
DOIs | |
Publication status | Published - 24 Jul 2018 |