@article{b6c40b423a174733986beb2d74c7061c,
title = "Value co-creation in sports live streaming platforms: a microfoundations perspective",
keywords = "Competitive advantages, microfoundations of value cocreation, service-dominant logic (SDL), sports live stream platforms, sports viewing behavior",
author = "Haoyu Liu and Tan, \{Kim Hua\} and Ajay Kumar and Singh, \{Sanjay Kumar\} and Leanne Chung",
year = "2022",
month = sep,
day = "14",
doi = "10.1109/TEM.2022.3204451",
language = "English",
journal = "IEEE Transactions on Engineering Management",
issn = "0018-9391",
publisher = "Institute of Electrical and Electronics Engineers (IEEE)",
}