Using mixed methods - combining card sorts and in-depth interviews

Mark N.K. Saunders*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

12 Using mixed methods - combining card sorts and in--depth interviews Mark N.K. Saunders INTRODUCTION Trust research invariably asks questions about sensitive issues, -highlighting the need to build rapport and trust between researcher and partic….

Original languageEnglish
Title of host publicationHandbook of Research Methods on Trust
Subtitle of host publicationSecond Edition
PublisherEdward Elgar Publishing Ltd.
Pages134-144
Number of pages11
ISBN (Electronic)9781782547419
ISBN (Print)9781782547402
DOIs
Publication statusPublished - 1 Jan 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

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