Using mixed methods - combining card sorts and in-depth interviews

Mark N K Saunders*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
609 Downloads (Pure)


This chapter explores qualitative interviewing, drawing from a project that investigated managers’ metaphors of work–life balance, informed by a practice called ‘Clean Language’. The chapter highlights the function of questions in interviews and considers how to design and ask questions in order to elicit data of good quality.
Original languageEnglish
Title of host publicationHandbook of Research Methods on Trust
EditorsFergus Lyon, Guido Möllering, Mark N.K. Saunders
PublisherEdward Elgar Publishing Ltd.
Number of pages11
ISBN (Electronic)978-1782547419
ISBN (Print)978-1782547402
Publication statusPublished - 30 Jul 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)


Dive into the research topics of 'Using mixed methods - combining card sorts and in-depth interviews'. Together they form a unique fingerprint.

Cite this