Using mixed methods - combining card sorts and in-depth interviews

Mark N K Saunders*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
699 Downloads (Pure)

Abstract

This chapter explores qualitative interviewing, drawing from a project that investigated managers’ metaphors of work–life balance, informed by a practice called ‘Clean Language’. The chapter highlights the function of questions in interviews and considers how to design and ask questions in order to elicit data of good quality.
Original languageEnglish
Title of host publicationHandbook of Research Methods on Trust
EditorsFergus Lyon, Guido Möllering, Mark N.K. Saunders
PublisherEdward Elgar Publishing Ltd.
Chapter12
Pages134-144
Number of pages11
Edition2nd
ISBN (Electronic)9781782547419
ISBN (Print)9781782547402
DOIs
Publication statusPublished - 30 Jul 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting
  • General Psychology

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