Using e-mail questionnaires for consumer research: good practice in tackling non-response

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	289-296
Number of pages	8
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	14
DOIs	https://doi.org/10.1057/palgrave.jt.5740189
Publication status	Published - 7 Jul 2006

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title = "Using e-mail questionnaires for consumer research: good practice in tackling non-response",

author = "Nina Michaelidou and S Dibb",

year = "2006",

month = jul,

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doi = "10.1057/palgrave.jt.5740189",

language = "English",

volume = "14",

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journal = "Journal of Targeting, Measurement and Analysis for Marketing",

issn = "1479-1862",

publisher = "Palgrave Macmillan",

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AU - Michaelidou, Nina

AU - Dibb, S

PY - 2006/7/7

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DO - 10.1057/palgrave.jt.5740189

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JO - Journal of Targeting, Measurement and Analysis for Marketing

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