TY - GEN
T1 - User-centered methods for new product concept development
AU - Hoonhout, H. C.M.
AU - Caplan, Stanley
AU - Green, William
AU - Watts-Perotti, Jennifer
AU - Rogers, Wendy A.
PY - 2010
Y1 - 2010
N2 - When developing a successor of an existing product, it is relatively easy to involve consumers in the early stages of the process - one could for example observe them using the current products, and discuss with them what could be improved. However, when creating products from 'scratch', consumers might find it difficult to articulate future needs, to appreciate the potential and limitations of new technologies, or think about possible applications. So, consumer "co-creation" in the early creative phase will require alternative approaches towards user requirements definition, concept development, and concept feedback. A range of different approaches to include the consumer perspective early in the development process will be presented. Furthermore, implications from a Human Factors perspective will be discussed.
AB - When developing a successor of an existing product, it is relatively easy to involve consumers in the early stages of the process - one could for example observe them using the current products, and discuss with them what could be improved. However, when creating products from 'scratch', consumers might find it difficult to articulate future needs, to appreciate the potential and limitations of new technologies, or think about possible applications. So, consumer "co-creation" in the early creative phase will require alternative approaches towards user requirements definition, concept development, and concept feedback. A range of different approaches to include the consumer perspective early in the development process will be presented. Furthermore, implications from a Human Factors perspective will be discussed.
UR - http://www.scopus.com/inward/record.url?scp=79953081872&partnerID=8YFLogxK
U2 - 10.1518/107118110X12629370091044
DO - 10.1518/107118110X12629370091044
M3 - Conference contribution
AN - SCOPUS:79953081872
SN - 9781617820885
T3 - Proceedings of the Human Factors and Ergonomics Society
SP - 1802
EP - 1806
BT - 54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010
T2 - 54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010
Y2 - 27 September 2010 through 1 October 2010
ER -