Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Research output: Contribution to journal › Article

437 Citations (Scopus)

Original language	English
Pages (from-to)	1153-1159
Number of pages	7
Journal	Industrial Marketing Management
Volume	40
Issue number	7
DOIs	https://doi.org/10.1016/j.indmarman.2011.09.009
Publication status	Published - 1 Oct 2011

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title = "Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands",

author = "Nina Michaelidou and NT Siamagka and George Christodoulides",

year = "2011",

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AU - Michaelidou, Nina

AU - Siamagka, NT

AU - Christodoulides, George

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