Upstream, downstream: toward a new morality of marketing in global supply chains

Nigel Smith, Guido Palazzo, C.b. Bhattacharya

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

1 Citation (Scopus)

Original language	English
Title of host publication	Handbook on Ethics and Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	220-237
ISBN (Electronic)	9781781003435
DOIs	https://doi.org/10.4337/9781781003435.00018
Publication status	Published - 2015

Access to Document

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title = "Upstream, downstream: toward a new morality of marketing in global supply chains",

author = "Nigel Smith and Guido Palazzo and C.b. Bhattacharya",

year = "2015",

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language = "English",

pages = "220--237",

booktitle = "Handbook on Ethics and Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Upstream, downstream: toward a new morality of marketing in global supply chains

AU - Smith, Nigel

AU - Palazzo, Guido

AU - Bhattacharya, C.b.

PY - 2015

Y1 - 2015

U2 - 10.4337/9781781003435.00018

DO - 10.4337/9781781003435.00018

M3 - Other chapter contribution

SP - 220

EP - 237

BT - Handbook on Ethics and Marketing

PB - Edward Elgar Publishing Ltd.

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