Understanding Africa’s business environment: The case of the airline industry

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    By the end of 2010, Africa traffic accounts for 3 per cent of the world’s total passenger traffic, with average growth of 6.0 per cent per annum. The attractiveness of the growing African travel industry has been demonstrated by the fast expansion of foreign airline venture. Regardless of the lack of a strict topography and alternative modes of transport in the continent, the domestic airline is far less competitive. Around 79 per cent of traffic covered by foreign airlines carriers is noted. Therefore, it is worth exploring why domestic African airline industry has not grasped chances to build up their competitiveness. In this study, we thus apply Porter’s (1990) Diamond Framework to pursue answers to this issue and draw implications for academics, policy-makers and managers.

    Original languageEnglish
    Title of host publicationThe Routledge Companion to Business in Africa
    PublisherTaylor and Francis
    Pages87-101
    Number of pages15
    ISBN (Electronic)9781136202506
    ISBN (Print)9780415635455
    DOIs
    Publication statusPublished - 1 Jan 2014

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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