Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Ferran Vendrell-Herrero, Emanuel Gomes, Oscar Bustinza, Kamel Mellahi

Research output: Contribution to journalArticlepeer-review

35 Citations (Scopus)
98 Downloads (Pure)

Abstract

Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.
Original languageEnglish
JournalInternational Business Review
Early online date15 Jan 2018
Publication statusE-pub ahead of print - 15 Jan 2018

Keywords

  • international partnerships
  • cross-border alliances
  • servitization
  • product-service innovation
  • human resources
  • expertise decision

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