Projects per year
This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.
|Number of pages||7|
|Journal||Journal of Business Research|
|Early online date||18 Mar 2015|
|Publication status||Published - 1 Oct 2015|
- Binge drinking
- Young people
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- 1 Finished
Branded Comsumption and Social Identification.
Economic & Social Research Council
1/04/05 → 31/12/07
Project: Research Councils