Transgressive drinking practices and the subversion of proscriptive alcohol policy messages

Chris Hackley, Andrew Bengry-Howell, Christine Griffin, Isabelle Szmigin, Wllm Mistral, Rungpaka Hackley

    Research output: Contribution to journalArticlepeer-review

    15 Citations (Scopus)
    178 Downloads (Pure)

    Abstract

    This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.
    Original languageEnglish
    Pages (from-to)2125-2131
    Number of pages7
    JournalJournal of Business Research
    Volume68
    Issue number10
    Early online date18 Mar 2015
    DOIs
    Publication statusPublished - 1 Oct 2015

    Keywords

    • Alcohol
    • POLICY
    • Binge drinking
    • Young people
    • Counter-culture

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