To Bin or Not to Bin?

Scott Jones; Pallavi Singh; Dianne Dean

doi:10.1362/147539223X16838127399223

To Bin or Not to Bin?

Scott Jones^*, Pallavi Singh, Dianne Dean

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

We detail how we revised our recruitment strategies to reach communities of disadvantage. The messiness of data collection, which is often concealed in research methodologies, is highlighted.

Original language	English
Pages (from-to)	68-77
Number of pages	10
Journal	Journal of Customer Behaviour
Volume	22
Issue number	1-2
DOIs	https://doi.org/10.1362/147539223X16838127399223
Publication status	Published - 1 Mar 2023

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10.1362/147539223X16838127399223

Cite this

@article{95121c4a15394663bcdae2f3a1d9ea24,

title = "To Bin or Not to Bin?",

abstract = "We detail how we revised our recruitment strategies to reach communities of disadvantage. The messiness of data collection, which is often concealed in research methodologies, is highlighted.",

author = "Scott Jones and Pallavi Singh and Dianne Dean",

year = "2023",

month = mar,

day = "1",

doi = "10.1362/147539223X16838127399223",

language = "English",

volume = "22",

pages = "68--77",

journal = "Journal of Customer Behaviour",

issn = "1475-3928",