The usefulness of the social identity approach to social marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Ethical Approaches to Marketing
Subtitle of host publication	Positive Contributions to Society
Editors	Carolyn Strong
Publisher	De Gruyter Oldenbourg
Chapter	2
Pages	17-38
Number of pages	22
ISBN (Electronic)	9783110659566
ISBN (Print)	9783110655650
DOIs	https://doi.org/10.1515/9783110659566-002
Publication status	Published - 23 Aug 2021

Access to Document

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title = "The usefulness of the social identity approach to social marketing",

author = "Miriam McGowan and Louise Hassan",

year = "2021",

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day = "23",

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language = "English",

isbn = "9783110655650",

pages = "17--38",

editor = "Carolyn Strong",

booktitle = "Ethical Approaches to Marketing",

publisher = "De Gruyter Oldenbourg",

}

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T1 - The usefulness of the social identity approach to social marketing

AU - McGowan, Miriam

AU - Hassan, Louise

PY - 2021/8/23

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BT - Ethical Approaches to Marketing

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PB - De Gruyter Oldenbourg

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