The Tyranny of Choice: Revisiting the Consumer Sovereignty Test

Isabelle Szmigin, Marylyn Carrigan

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2004
Event	Inaugural Academy of World Business, Marketing and Management Development Conference - Duration: 1 Jan 2004 → …

Conference	Inaugural Academy of World Business, Marketing and Management Development Conference
Period	1/01/04 → …

Cite this

@conference{4487558e82ce4288a6145aa710d2520a,

title = "The Tyranny of Choice: Revisiting the Consumer Sovereignty Test",

author = "Isabelle Szmigin and Marylyn Carrigan",

year = "2004",

month = jan,

day = "1",

language = "English",

note = "Inaugural Academy of World Business, Marketing and Management Development Conference ; Conference date: 01-01-2004",

}