| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2001 |
| Event | European Marketing Academy Conference 2008 - Norwich Duration: 1 Jan 2008 → … |
Conference
| Conference | European Marketing Academy Conference 2008 |
|---|---|
| City | Norwich |
| Period | 1/01/08 → … |
The services brand building odyssey
Leslie de Chernatony, S Segal-Horn
Research output: Contribution to conference (unpublished) › Paper