The role of networks and matching in market entry to emerging retail markets

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Marketing Review
DOIs	https://doi.org/10.1108/02651330810915583
Publication status	Published - 2008

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@article{380f977dc5b64eeab356f160177062a5,

title = "The role of networks and matching in market entry to emerging retail markets",

author = "U. Elg and P.N. Ghauri and V. Tarnovskaya",

year = "2008",

doi = "10.1108/02651330810915583",

language = "English",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald",

}

TY - JOUR

T1 - The role of networks and matching in market entry to emerging retail markets

AU - Elg, U.

AU - Ghauri, P.N.

AU - Tarnovskaya, V.

PY - 2008

Y1 - 2008

UR - https://www.scopus.com/pages/publications/57149140114

U2 - 10.1108/02651330810915583

DO - 10.1108/02651330810915583

M3 - Article

SN - 0265-1335

JO - International Marketing Review

JF - International Marketing Review

ER -