The Role of Japanese Culture in the Internationalization Process of Japanese Companies in Central and Eastern Europe

M Marinov, Svetla Marinova

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Pages26-59
Number of pages34
Publication statusPublished - 1 Jan 2002
EventMarketing Strategies in Central and Eastern Europe -
Duration: 1 Jan 2002 → …

Conference

ConferenceMarketing Strategies in Central and Eastern Europe
Period1/01/02 → …

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