The role of individual, product, and channel characteristics in brand switching behaviour

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2003
Event	Recent Advances in Retailing and Consumer Services Science Conference 2003 - Duration: 1 Jan 2003 → …

Conference	Recent Advances in Retailing and Consumer Services Science Conference 2003
Period	1/01/03 → …

Cite this

@conference{823ae4b3d6b44af6b7b487166af0281f,

title = "The role of individual, product, and channel characteristics in brand switching behaviour",

author = "Nina Michaelidou and D Arnott",

year = "2003",

month = jan,

day = "1",

language = "English",

note = "Recent Advances in Retailing and Consumer Services Science Conference 2003 ; Conference date: 01-01-2003",

}