The role of hedonism in ethical tourism

Sheila Malone; Scott McCabe; Andrew P. Smith

doi:10.1016/j.annals.2013.10.005

The role of hedonism in ethical tourism

Sheila Malone^*, Scott McCabe, Andrew P. Smith

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

111 Citations (Scopus)

Abstract

This paper investigates the role of emotion in the ethical choice processes of tourists. Specifically, it explores how hedonism is experienced and the links between hedonic experiences and intentions for future ethical behaviour. It adopts an interpretative phenomenological analysis (IPA) approach to examine the experience of emotion in self-defined ethical tourists' consumption of places. The findings highlight that emotionally charged experiences are powerful motivators of consumers' ethical choice. It identifies the role hedonism plays in rationalizing and reinforcing current and intended ethical behaviour. Finally, the paper discusses the importance of emotional experiences as a source of hedonic value in engaging individuals in consumption encounters.

Original language	English
Pages (from-to)	241-254
Number of pages	14
Journal	Annals of Tourism Research
Volume	44
Issue number	1
DOIs	https://doi.org/10.1016/j.annals.2013.10.005
Publication status	Published - Jan 2014

Keywords

Emotions
Enjoyment
Ethical consumption
Ethical tourism
Interpretative phenomenological analysis
Pleasure

ASJC Scopus subject areas

Development
Tourism, Leisure and Hospitality Management

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10.1016/j.annals.2013.10.005

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AB - This paper investigates the role of emotion in the ethical choice processes of tourists. Specifically, it explores how hedonism is experienced and the links between hedonic experiences and intentions for future ethical behaviour. It adopts an interpretative phenomenological analysis (IPA) approach to examine the experience of emotion in self-defined ethical tourists' consumption of places. The findings highlight that emotionally charged experiences are powerful motivators of consumers' ethical choice. It identifies the role hedonism plays in rationalizing and reinforcing current and intended ethical behaviour. Finally, the paper discusses the importance of emotional experiences as a source of hedonic value in engaging individuals in consumption encounters.

KW - Emotions

KW - Enjoyment

KW - Ethical consumption

KW - Ethical tourism

KW - Interpretative phenomenological analysis

KW - Pleasure

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M3 - Article

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EP - 254

JO - Annals of Tourism Research

JF - Annals of Tourism Research

IS - 1

ER -

The role of hedonism in ethical tourism

Abstract

Keywords

ASJC Scopus subject areas

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