Abstract
The paper examines the roles of health consciousness, food safety concern and ethical self-identity in predicting attitude and purchase intention within the context of organic produce. A conceptual model is derived and tested via structural equation modelling. Findings indicate food safety as the most important predictor of attitude while health consciousness appears to be the least important motive in contrast to findings from some previous research. In addition, ethical self-identity is found to predict both attitudes and intention to purchase organic produce, emphasizing that respondents' identification with ethical issues affects their attitude and subsequent consumption choices.
| Original language | English |
|---|---|
| Pages (from-to) | 163-170 |
| Number of pages | 8 |
| Journal | International Journal of Consumer Studies |
| Volume | 32 |
| Issue number | 2 |
| Early online date | 24 Sept 2007 |
| DOIs | |
| Publication status | Published - Mar 2008 |
Keywords
- Ethical self-identity
- Food safety
- Health consciousness
- Organic foods
- Rural consumers
- Structural equation modelling
