The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food

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393 Citations (Scopus)

Abstract

The paper examines the roles of health consciousness, food safety concern and ethical self-identity in predicting attitude and purchase intention within the context of organic produce. A conceptual model is derived and tested via structural equation modelling. Findings indicate food safety as the most important predictor of attitude while health consciousness appears to be the least important motive in contrast to findings from some previous research. In addition, ethical self-identity is found to predict both attitudes and intention to purchase organic produce, emphasizing that respondents' identification with ethical issues affects their attitude and subsequent consumption choices.
Original languageEnglish
Pages (from-to)163-170
Number of pages8
JournalInternational Journal of Consumer Studies
Volume32
Issue number2
Early online date24 Sep 2007
DOIs
Publication statusPublished - Mar 2008

Keywords

  • Ethical self-identity
  • Food safety
  • Health consciousness
  • Organic foods
  • Rural consumers
  • Structural equation modelling

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