The role of emotions in consumer decision making for budget city breaks: Marketing Innovations for Sustainable Destinations

Ioana Diana Gregory-Smith; P. Schofield

The role of emotions in consumer decision making for budget city breaks: Marketing Innovations for Sustainable Destinations

Ioana Diana Gregory-Smith, P. Schofield

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Original language	English
Title of host publication	Marketing Innovations for Sustainable Destinations
Editors	A. Fyall, M. Kozak, L. Andreu, J. Gnoth, S.S. Lebe
Publisher	Goodfellow Publishers
Pages	66-79
Number of pages	14
ISBN (Print)	1906884056, 9781906884055
Publication status	Published - 9 Jun 2009

Cite this

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title = "The role of emotions in consumer decision making for budget city breaks: Marketing Innovations for Sustainable Destinations",

abstract = "A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.",

author = "Gregory-Smith, {Ioana Diana} and P. Schofield",

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The role of emotions in consumer decision making for budget city breaks: Marketing Innovations for Sustainable Destinations. / Gregory-Smith, Ioana Diana; Schofield, P.
Marketing Innovations for Sustainable Destinations. ed. / A. Fyall; M. Kozak; L. Andreu; J. Gnoth; S.S. Lebe. Goodfellow Publishers, 2009. p. 66-79.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - The role of emotions in consumer decision making for budget city breaks

T2 - Marketing Innovations for Sustainable Destinations

AU - Gregory-Smith, Ioana Diana

AU - Schofield, P.

PY - 2009/6/9

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N2 - A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

AB - A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

M3 - Chapter

SN - 1906884056

SN - 9781906884055

SP - 66

EP - 79

BT - Marketing Innovations for Sustainable Destinations

A2 - Fyall, A.

A2 - Kozak, M.

A2 - Andreu, L.

A2 - Gnoth, J.

A2 - Lebe, S.S.

PB - Goodfellow Publishers

ER -

The role of emotions in consumer decision making for budget city breaks: Marketing Innovations for Sustainable Destinations

Abstract

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