The role of channel characteristics in brand switching behaviour

Nina Michaelidou, D Arnott

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2000
EventRecent Advances in Retailing and Consumer Services Science Conference 2000 -
Duration: 1 Jan 2000 → …

Conference

ConferenceRecent Advances in Retailing and Consumer Services Science Conference 2000
Period1/01/00 → …

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